As you all know by now, I recently launched my online store this past week! A big thank you to those of you who have supported me on this new journey of mine and have already purchased a pin – you have no idea how much it means to me. I’ve always dreamt of one day owning some type of clothing and/or accessory brand and after following the journey of so many girl bosses like Jen Gotch of Shop Bando and Joy of Oh Joy, I finally decided it was time to dip my toes into entrepreneurship! Since this is all still fairly new to me, I’ll be easing into everything slowly and starting off with selling a few pins this Summer. So far, I was able to release one product but I’m definitely hoping to roll out a new design every month so keep your eyes peeled for new items soon! I love being able to take an exclusive look at how products are created from the ground up because I always feel so inspired by a creator’s design process. So I thought it would be interesting to share how I went about designing the Sour Cherry pin from process to final product execution!
I already formed a list of ideas related to the Summer awhile ago and for some reason, the cherry concept was one that stood out to me the most and so I decided to run with it first! I scoured Pinterest, Instagram, and magazines for inspiration on color palettes, typography treatments, and other cherry images. I pretty much used bits and pieces of elements I loved in each of my curated photos to create a solid draft. I particularly wanted to include a bubbly 70s inspired text, a cheeky phrase, cute elements like hearts, and somehow incorporate lips into the design (which I ended up including in the backing card).
2. ROUNDS OF REVISIONS
I’m honestly not one to sketch out my drawings first and after investing in a wacom tablet of my own, it made everything so much easier to translate my ideas directly into Illustrator! I started off with a general shape of two cherries connected to a single stem and played around with the typography of “Bite Me.” I also wanted to create something consistent across all my designs for branding purposes so I made sure to include the heart from my official logo!
3. FINALIZING COLORS, FILE PREP, + MANUFACTURING
Once I locked down the design, I sorted through the entire Pantone Coated Colors (this is the color book that is recommended when printing enamel pins). After asking a lot of my fellow creative entrepreneurs within my Instagram community what services they use for their stores, I decided to try out one of the companies they suggested online that was based in UK. Since their headquarters is located so far, I knew that it would take nearly a month to produce. I ordered the product in mid May and ended up receiving all the pins mid June. Although it took a bit longer than it may have taken if I had created it locally, it was definitely worth the wait because they ended up printing beautifully!
Once I submitted my pins to manufacturing, I began coming up with ideas for the backing card. I already had the idea of incorporating lips into the background while designing the cherry because I really liked how it put emphasis on “Bite Me.” I went with a fairly simple design, added some gloss to the lips, and showcased a cute pair of gap teeth so that it wouldn’t take away too much from the actual pin itself. I ended up printing these on small square business cards!
5. MARKETING MATERIAL
During the waiting period for the pins, I focused on how I wanted to market the pins and as always, turned to Pinterest for some inspiration on marketing photography! I knew a lot of companies who sold pins generally used the denim jacket approach but I wanted to try something a little different by going with a more still life approach.
I hope you enjoyed this little insight into how I created my first product. I’m hoping to do this for every product that I roll out in the future! Let me know your thoughts and if you have any suggestions/questions, feel free to share them in the comments below. Also, if you would like to purchase the Sour Cherry Pin, click here!
xo, Donna Belle